An artist's career and ministry are the two categories we consider before booking an artist. Both must be contemplated together, although each has separate aspects. While examining a musician's career, the first thing necessary is representation by a major record label. By "major" we mean one that will a) nationally represent and distribute the artist's music, b) officiate radio, marketing and media support and c) work together with us to plan tours and provide proper press materials for the artist. If the artist is signed with such a label, we will secondly determine if we feel the artist's music is current and marketable. From there we decide if the music style will add a needed element to our roster or affect the job we are already doing for our other artists.

Our desire is to find out the heart of the artist: what is his vision? What specific calling has God placed in his life? Connecting with the artist enables us to work out of a common understanding of God's plan and anointing for his specific ministry. It's important that our artists are involved in a local church and living in proper alignment with the authority of their pastors and fellow believers. We will request a letter from the artist's pastor recommending him and verifying his accountability.

We want to represent those whom God would have us represent, so we present potential artists before Him in prayer. Considering an artist is not always a cut and dry process, but it is a corporate decision based on our evaluation of the artist's musical calling as a whole.